Contact Information

Arthur Kanzaki
Brava, LLC
(305) 856-4242
akanzaki@brava.com

FOR IMMEDIATE RELEASE

Real Women Want Curves ... Even In Japan! Japanese Women Embrace Brava, The Safest And Most Effective Breast Enhancement Choice For Women

MIAMI, Nov. 6 /PRNewswire/ -- Long before the critically acclaimed new movie, "Real Women Have Curves", extolled the virtues of being amply endowed, many women around the world have resorted to implants to increase their breast size. But, up until a decade ago, the standard of physical beauty in Asia was still flat-chested women. Now, however, the new body image in Eastern capitals of the world is decidedly more western. According to Enroute Magazine, stores in discount cosmetic supermarkets offer entire aisles of breast care and development products. They further report "the most popular ad to hit the Eastern airwaves in recent years is for a product called 'Curves.' Billed as 'Hollywood's Best Kept Secret' these jiggly prosthetic devices look and feel like the real thing." In their quest to adopt a more western look, The New York Times reports that Japanese women are resorting more and more to surgery resulting in climbing rates for breast implants. With its tight straight lines, the kimono is fast becoming a casualty of this trend.

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Now, in response to this need, BRAVA, (www.brava.com) the only clinically proven nonsurgical method for breast enlargement is being offered to women in Japan. BRAVA is safe, effective and the results appear to be long lasting. (Clinical trials showed women retained their growth 2 years later without having to use the system again.) This year BRAVA has been hailed by both TIME Magazine (Did Busts Boom?), Elle Magazine (The Next Breast Thing) and 20/20 as the only legitimate non-surgical product available today that offers women real breast enlargement. It appears to be the safest option available today. BRAVA is also the only system that lets a woman control her own growth, putting her fully in charge of her own body. Once the requisite cycle of use is completed (minimum of 10 hours a day for a least 10 weeks) which results in growth of approximately one-cup size, a woman can repeat this process to achieve even more growth. Thousands of women have now used the BRAVA system (up from 200 registered users in 2001) and approximately 400 doctors (plastic surgeons, gynecologists dermatologists and GP's) are currently offering the device in their office. As a result of the momentum, BRAVA, the company is making the system available directly to consumers giving women the option of doctor supervision or managing the process themselves.

Demand for this new system is not just in the U.S. and Japan, BRAVA reports thousands of calls, e-mail and letters requesting the product around the globe. The company also began offering the system in England earlier this month. BRAVA is quickly gaining a reputation for being the breast enhancement procedure of choice for women all over the world. To learn more about BRAVA, call 1-800-422-5350 or log on to www.brava.com.

To use the Brava Breast Enhancement and Shaping System, a woman can order her System by either calling Brava, the company, direct (1-800-422-5350) or by meeting with an Authorized Brava Physician in her area for an initial consultation. The physician and his staff can answer questions about the use and operation of the system and evaluate the patient to determine if the System is appropriate for her.

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