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Arthur Kanzaki FOR IMMEDIATE RELEASE Thousands of Women Adding Breast Size, Minus the SurgeryApproximately 300 U.S. physicians now offering non-surgical breast enhancement optionMiami, Fla., December 31, 2002 - Thousands of American women have chosen to grow their own natural breasts by using a medical device called Brava (www.brava.com). The Brava System is available from 300 Authorized physicians across the United States and Puerto Rico and through the company, Brava, LLC, direct (1-800-422-5350). The System increases the volume of a woman's breasts by an average of one-cup size in approximately ten weeks through a process of tension-induced tissue growth, a science that has been used by medical professionals for more than three decades in a number of other reconstructive applications. Brava, invented by Dr. Roger K. Khouri, M.D., a well-respected plastic and reconstructive surgeon, consists of two pairs of domes, a controller or SmartBox to monitor progress, a sports bra, tote bag and instructional materials. The Brava Starter System contains the same components, but includes one set of domes. (Additional domes may be purchased when needed.) Brava users need to wear the System for at least ten hours a day for a minimum of ten weeks to achieve long-term growth. Brava Authorized Physicians are trained and certified to provide the System and now offer a money back guarantee when patients are followed by their office. These physicians evaluate and monitor their patients through a combination of regular office visits and a unique, secure on-line data collection system. The Brava System became available in April 2001 after clinical investigators tested the device on more than 200 women. Two clinical trials were held, the second clinical trial, led by Dr. Thomas J. Baker, M.D., former President of the American Society for Aesthetic Plastic Surgery, and five physician lead investigating teams in Miami, San Francisco, Los Angeles, Dallas and Washington, D.C. using identical protocols, reported growth of an average of more than 100cc of growth which equates to about one-cup size among all participating patients. Earlier findings, indicating the same results, were published by Dr. Baker and other colleagues in the June, 2000 edition of Plastic and Reconstructive Surgery. In the initial clinical trial, investigators also reported significant increases in patient self-esteem. The system has met all the U.S. Food and Drug Administration's marketing requirements and has been allowed for sale as a medical device. More than 16 Million U.S. Women Want Larger Breasts; Less than One Percent Per Year Have SurgeryAccording to the American Society for Aesthetic and Plastic Surgery, in 2001, approximately 216,000 women underwent breast implant surgery. Research conducted found that more than 16 million American women between the ages of 18 and 49 are dissatisfied with their breasts because they are too small. Of these dissatisfied women, 80 percent indicated that they would be content with an increase of one-half to one-full cup size. "Brava helps a woman grow more breast tissue," said Dr. Khouri. "When she has completed the protocol, she'll have more of her own breast tissue. And that tissue will follow the contours of her own breasts and will be supported by her own vascular and neurological systems. We found that the more a woman uses the Brava System, the more she will grow." Dr. Baker, a world-renowned plastic surgeon who has been in practice for over 35 years, said The Brava System compliments surgical breast enlargement. "Brava provides modest growth. I can see it appealing to a lot of women, but not to the women who want or must have a surgical option. We are already seeing Brava bringing thousands of women into their doctor's offices who find this natural alternative more appealing." System Available Through Brava Authorized MD'sLong-term growth of natural breast tissue requires women to use the Brava Breast Enhancement and Shaping System for at least 10 weeks, some needing additional time due to biological variability. Brava is available through physicians who have been trained by Brava, LLC or through the company. Women can easily find a Brava physician near them by visiting the web site at www.brava.com. Most Brava Users report that they wear the system in the evening while they sleep to comply with the ten-hour daily protocol; however, they can choose the time of day that best suits their schedule. Although it is comfortable to wear, some women, as is common in pregnancy, need a few days to adjust their sleeping position if they do not sleep on their back. After only a few days of use, women will begin to see increased fullness to their breasts. Women who completed the initial trial were measured 18 months after they stopped wearing the system. All experienced gradual and lasting breast tissue growth of about 100cc - approximately one-cup size. Proportionate enlargement of both adipose (fat) and fibroglandular (breast) tissue, with no edema (swelling), was confirmed by magnetic resonance imaging (MRI). Brava, LLC, a subsidiary of Bio-mecanica, Inc., has the exclusive rights on patents, manufacturing, marketing and distribution of the Brava System in the United States and Canada. Brava, LLC is headquartered in Miami, Florida. For more information about the Brava System visit www.brava.com, or call 1-800-407-5304. Editor's Note: If you would like to schedule an interview with Dr. Roger K. Khouri, the inventor of the BRAVA System, please contact Liz McCarthy at 305-856-4242 |
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